Comedy shows became big in India during the pandemic. Prime Videos had the first-mover advantage, but Netflix India sprinted fast with a range of comedy genres. Why is comedy a serious business for Netflix India, and how are its India programmes doing globally? And why do comedians like Kapil Sharma and Vir Das choose Netflix?
In Short
Netflix is going big on comedy in India and its India shows are doing well globally
- Kapil Sharma and Vir Das reveal why they chose Netflix for their shows
- Tanya Bami, Series Head of Netflix India, shares how comedy shows are picked
- Laughter is the best medicine, and it was what people rushed to during the Covid pandemic. OTT platforms played nice chemists and handed us comedy shows, just like OTC (over-the-counter) drugs. The pandemic is a distant memory, but even four years later, the love for comedy is as fresh as it was the first time.
It's all about the demand and supply dynamics. Streaming platforms cashed it during the pandemic and continue to do so even now.
